Business plan for Crafty Cakes Bakery
Executive Summary
Crafty Cakes will be specializing in visually attractive cupcakes and cakes. There has been a significant increase in demand for whimsical, overindulgent and visually stimulating cakes, and Crafty Cakes will target special events such as weddings, birthdays, christenings, bachelorette parties and stork teas.
The Products
Crafty Cakes offers a wide range of speciality cakes. All the flavours will be available in both cupcakes or cakes. The different flavours on offer are: vanilla, lemon, strawberry, chocolate, cheesecake, cherry cream and blue berry.
Customers
Crafty Cakes will focus on three distinct customer segments. The first group is the wedding
group. This segment is growing at 15% a year with 32,000 potential customers. The second
niche is the parties group. This segment is also growing at 15% with 14,200 potential people.
The last group is the individual buyer (walk-in) group. This niche also is growing at 15% with 48,000 possible customers.
Management Team
Recognizing the importance of human capital, Crafty Cakes has assembled a strong
management team. The team is led by Merlin Hull. Merlin comes to Sunshine with 10
years of baking experience. In addition to her industry specific experience, Merlin has had 2
years of management experience. Robert Morgan brings financial skills to Crafty Cakes after a
15 year CPA career. Marlene Hendricks will lead the marketing efforts having participated in her
own PR firm. Lastly, Debbie Reitz will be on the team as an assistant baker with over five
years of experience.
Objectives
To establish a working storefront for Crafty Cakes.
To develop the strong presence in the community needed to support sales goals.
To develop a full menu by the end of the second quarter.
Mission
Crafty Cakes aims to be a cornerstone in the community creating a neighbourhood
atmosphere where customers feel comfortable and become instant regulars.We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.
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