Business plan for a restaurant

Business Plan for Juicy Orange Restaurant


Executive summary


In line with South Africa's drive for gender equality and economical growth, two female entrepreneurs (one black and one white female) joint forces in pursuit of a Juicy Orange franchise from ABC Franchises. The franchise from ABC Franchises is well structured, managed and is set up to protect the branding of ABC Franchises, therefore ensuring the Juicy Orange success.

The entrepreneur are faced with the common challenge of having the required drive, energy, enthusiasm and will power to make the franchise work but lack the capital in acquiring the Juicy Orange franchise. This business case will show the feasibility to the funders in support of this business case and the two female entrepreneurs.


Business Overview


Juicy Orange introduced South Africans to healthy eating in the 70's, in line with the trend towards convenient, yet wholesome food. The brand holds the high ground in this niche of the Quick Service Restaurant market.


Juicy Orange is co-managed by Unilever and ABC Franchises, a subsidiary of Unilever PLC, a world leader in fast moving consumer goods, and a global leader in foods with a presence in 95 countries as well as 6 000 food retail outlets world-wide, Unilever offers advanced marketing, innovation and supply chain systems.


ABC Franchises manages the operational side of Juicy Orange. A team of entrepreneurs with a proven track record in South Africa and surrounding countries, the ABC Franchises management team gives franchisees access to the most professional operations and support systems and ensures the long term success of the brand.


ABC Franchises are taking the Juicy Orange brand into a new era adding a fresh new look, fresh ideas and fresh tastes to make Juicy Orange more successful than ever before. ABC Franchises plan to build Juicy Orange into a retail food experience for consumers on the go, who want fresh, wholesome food with a whole lot of taste.


The Product and Service


Juicy Orange offers a wide range of freshly prepared products to suit every need - from breakfasts, sandwiches, rolls, foldovers and salads, to juices, smoothies, bakes and speciality coffees.


Juicy Orange hero products are imported coffee, sandwiches, juices and smoothies, all of which are showing phenomenal growth world-wide. Currently, the growth of sandwiches outstrips that of burgers globally, with an annual growth rate of 9% versus 5%. There is also a growing trend towards health and wellness, with consumers taking an active interest in eating fresh, healthy foods that don't compromise on taste.




At present Juicy Orange stores are located nationally, across the country. The franchise considered is the Sunshine Mall Juicy Orange in Durban, that is already in constructed and closed awaiting an owner.


Opening the site


The Franchiser provides a complete turnkey operation, from design and development to the fixtures and fittings of the site. The site is already constructed and fitted with furniture, ready to be opened. The site is currently closed awaiting a franchisee owner. The Sunshine Juicy Orange in Durban is available for opening from 1 August 2008.





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