Business plan for Gone with the Wind Aviation
Executive Summary
Gone with the Wind Aviation (hereafter refer to as GWTW Aviation) aims to become the number one option for individuals who wants to train as future pilots. Not only will we offer well-maintained aircraft for flight training, but we'll also provide aircraft for individual rental. The company will provide the necessary facilities for teaching, but the instructors will be independent flight trainers with advanced aviation backgrounds. GWTW Aviation will also offer corporate solutions for businesses' aviation needs.
Services
Gone with the Wind Aviation's services will include flight instruction, aircraft rental and aviation consulting. The aircraft that will be used to perform these services, include a Cessna S550 Citation SII and a Reims Cessna F337.
Our competitive advantage will be that we are a small company that offers a personalised service.
Our future goal is to acquire more aircraft for rentals and commercial use.
The Market
The recent closure of two major players in the Gauteng aviation training industry, Pretoria Flying School and Aviators National, has caused a huge gap in the market and an increased demand for training facilities. As our facility is relatively central to the city dwellers of Gauteng, as well as other larger cities in North West such as Rustenburg, it offers the perfect solution for those not wanting to travel great distances to attend our flying school or make use of our other services.
Gone with the Wind Aviation will advertise in flying magazines, as well on Air Show days. However, our primary form of marketing will be to depend on the good references given by our current students and patrons, in other words word-of-mouth advertising.
Financial Considerations
The start-up costs of Gone with the Wind Aviation will be R275 000. This includes down payment for the aircraft and the bond repayment on the property, which is valued at R11,000,000. We estimate our monthly breakeven point to be at R20 500 – based on a minimum of 55 flight hours a month and an enrolment of 20 new students a month.
Objectives
- Recruit 2 more qualified flight instructors
- Enrol 20 new students a month
- Create an interactive website with information and timetables
- Start an advertising campaign
Mission
Gone with the Wind Aviation will ensure that safety comes first by maintaining the aircraft in a responsible way and by providing students with a standard safety check chart at the start of each flight. Gone with the Wind Aviation will provide clients with a safe aircraft for all their aviation needs.
Keys to Success
- Thorough and safe training of students
- Exceptional flight instructors to run the fly school
- Central location to residents of two provinces
- Preventative maintenance on the aircraft
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